In Q3 2015, of the total smartphone industry profits, Apple's share
stood at a whopping 94%, according to a latest report by market research
firm
Canaccord Genuity. That's up from 92% last quarter and 85% a year ago.
While Apple's share speaks for itself, what makes it even more
remarkable is the fact that the Cupertino-based company's contribution
to the smartphone market stood at just 14.5% (48 million units). FYI,
the average selling price of iPhones in Q3 this year was $670, which
translates into a 37% operating margin.
Samsung, which shipped a total of 81 million smartphone units in Q3
(24.5% of the total units shipped in the quarter), was a distant second
with 11% share of the total profits. The average selling price of the
South Korean company's phones was just $180 in the quarter.
While the combined profit share of Apple and Samsung exceeds 100%,
the net figure comes back to 100% considering the losses reported by
other major players - including HTC, BlackBerry, Sony, and Lenovo - in
the high-end smartphone segment, the report notes.
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